Timberland to Revitalize 130 Communities around the World

The Timberland Company has long recognized the importance of community greening, hosting Earth Day community service events for 13 consecutive years. This year, Timberland will continue this deep commitment through a global push to complete 130 community greening and revitalization projects in over 25 countries.

As part of the company’s continued focus on improving local communities, more than 7,200 volunteers will unite in Timberland-hosted Earth Day events—generating over 50,000 hours of service. Some examples of Timberland projects taking place in celebration of Earth Day include:

—New York, NY: Partnering with GrowNYC to help maintain the Wanaqua Family Garden in the Bronx—a 10,000 square foot plot of land that contains 20 community vegetable beds as well as a children’s garden where students and area residents come to visit. Some planned activities for the day include: digging post holes for a shade structure, planting vegetables with students, cleaning-up wrought iron fencing, and planting garden boxes.

—Beijing, China: Planting 350 trees as part of Timberland’s ‘Green Great Wall’ program. Launched on Earth Day 2010, Timberland committed to planting 2 million trees across the northwest rim of China skirting the Gobi Desert and forming a shelterbelt of trees to reduce the sandstorm threat to Beijing. Timberland’s business partners will continue the effort and plant an additional 2,150 trees throughout the month of April.

—Madrid, Spain: Partnering with Madridejos City Hall to plant 300 trees and build a fence to protect the area. Timberland’s 15 volunteers will be joined by 40 students who will engage in an environmental activity to learn the importance of reforestation and environmental protection.

«Our commitment to community greening and reforestation is year-round and worldwide,» explains Timberland President and CEO Jeff Swartz. «But we’re grateful for the opportunity to reaffirm that commitment with projects large and small, benefitting local community organizations and entire regions alike, on Earth Day.»

Beyond its commitment to community greening, Timberland is dedicated to alleviating hunger, creating jobs, protecting wildlife and preserving the environment through its ongoing global reforestation efforts. Having already planted more than 1 million trees, the company has pledged to plant five million trees in five years.