Nike is paying tribute to the legendary American track-and-field team, Athletics West, by releasing an interactive graphic story on its website. The sportswear brand commissioned San Francisco-based agency AKQA to develop the visual part of the vibrant project, which is now hosted on the Nike’s homepage.
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Nike is encouraging women to share their strategy of becoming ‘the best versions’ of themselves. The sportswear brand is inviting women, who care about their physical form and are committed to improve it, to leave a comment on the dedicated “I’m Making Myself” wall on Nike Women’s Facebook profile in order to inspire other ladies to follow their example. Nike also asked three celebrated female athletes to tell the world about their ways of reaching perfection.
This fall, Nike hit the world with a range of projects focused on probably the most popular kind of urban sports—running. The methods of raising jogging awareness among the public were different—from creating a new collection of sportswear in collaboration with Japanese designer Jun Takahashi and re-launching Nike GRID to opening the Nike Lunar installation dedicated to the history of running, which can be explored through the collection of the running shoes, at the London-based venue. To reach people in Spain, Nike decided to use vibrant street stickers, which promote the idea of active lifestyle.
Nike likes it when sport celebrities unveil their ‘emotional excruciation’ before public. Earlier this year, the sportswear brand released a commercial featuring Tiger Woods listening to his late father’s reproaches because of the golf star’s adultery affair, and now it presents the new LeBron James advert, in which the athlete asks people to tell him what to do.
adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.