This fall, Nike hit the world with a range of projects focused on probably the most popular kind of urban sports—running. The methods of raising jogging awareness among the public were different—from creating a new collection of sportswear in collaboration with Japanese designer Jun Takahashi and re-launching Nike GRID to opening the Nike Lunar installation dedicated to the history of running, which can be explored through the collection of the running shoes, at the London-based venue. To reach people in Spain, Nike decided to use vibrant street stickers, which promote the idea of active lifestyle.

The brand commissioned the Brosmind studio to develop a series of hilarious stickers, which were later slapped on walls of city buildings, fences, gritty tubes and other elements of urban environment. The creative team developed 19 stickers with different designs to promote the idea of this urban activity among the generation of young adults, which would definitely love the visual work. The designs feature weird but funny characters, who are running—because they want to relieve themselves, are robbed, are late for a bus or a date, want to get to the store, which is about to close, etc. The stickers appeared in major cities of the country (below there are a few photos of the stickers’ invasion in Barcelona).

Image Courtesy: llreps.wordpress.com

Image Courtesy: llreps.wordpress.com

Nike’s guerilla campaign is encouraging people to ‘stick and run’ not only by reaching them with offline methods, but also by extending the initiative to social media. The brand is now encouraging Facebookers to take part in the initiative by creating personalized stickers for their friends. The virtual motivational imaginary, users are invited to the facebook.com/nikestickrun page, where they can write most inspiring message on one of the 19 stickers and send it to one person from their contact list.

Check all the designs here.