To help community organizations become more sustainable, Levi Strauss & Co. launches a $100,000 denim insulation fund, an initiative designed to reuse unwanted denim while keeping it out of landfills. The company will provide grants to organizations currently undergoing construction projects to offset the cost difference of using recycled denim insulation instead of conventional insulation.
clothing & footwear
Vivienne Westwood Anglomania and Lee Jeans are encouraging public from around the globe to demonstrate various ways to resist some of the most unpleasant aspects of our world. The brands have teamed up to launch an online project, “100 Days of Active Resistance,” to invite people from different parts of the world to share photos, which mirror the core concept of the initiative—demonstration of the ability to see below the surface, understand what’s going around and face up to problems.
From printing workshops to photo classes—Levi’s is about to launch the next round of its “We Are All Workers” extensive campaign, which has been rolling out across the USA since June. For two months, from July 1 through August 28, the brand has been encouraging San Francisco-based creatives to come to one of its dedicated venues and dive into the process of creating unique prints and learning the secrets of the industry. Now, Levi’s is paying tribute to another iconic city of the US, New York, by opening The Levi’s Photo Workshop to educate local emerging artists as well as collaborate with them.
With only three months left before 2011, global companies are gearing up for creating calendars for the upcoming year. While some brands invite celebrity photographers to shoot and movie stars to be featured in their calendar editions, New Balance Germany decided to crowdsource this job, inviting creative talents to contribute to the brand’s new SNKRlendar.