Diesel promotes a collection of its new sneakers, which are “Not made for running. Great for kicking asses,” with a campaign that is all about butts and people who deserve to be punished for the things they do or say. Following its “Stupid” strategy, the brand launched a section on its website, featuring the new catalogue, videos, Twittas service, and online activity with kickable characters.
clothing & footwear
Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.
For some women shopping may become a real trouble when it comes to buying jeans—this piece of clothes usually doesn’t hug the waist, hips and bottom as perfectly as it should. Even if you manage to find the right pair that isn’t pulling or gaping, it might take you hours of wandering around the mall. Levi’s found a solution to the first problem by creating the Curve ID line especially for ladies, and eliminates the second one with the launch of a digital fitting room, which is available to internet-savvy consumers in 50 countries and in 20 languages.