As a vibrant alternative to glamorous fashion weeks, this summer (July 7-8-9) the famous Street- and Urbanwear trade show Bread & Butter arranged a range of mind-blowing events featuring a plethora of brands, including Diesel, Boss Orange, Nike and Adidas. The first was probably the most active of them, inviting the guests of the shows to take part in its awesome activities. Diesel’s presence at the fair was mirroring—as you may have already guessed—its “Be stupid” theme, which underlies the latest campaigns of the brand.
clothing & footwear
Timberland has already selected the recipients of its Timberland Earthkeepers Grant 2010 and now is happy to present both the winners and the beneficial activities they are going to perform with the granted money. The projects were primarily revolving around making London greener and training local residents on how to continue the positive changes.
Following Target’s example, Levi’s is putting models wearing its Curve ID jeans collection in the windows of a high rise building to promote this new range in Japan. The new system of jeans, developed by Levi’s, focuses on shape, not size, thus enabling female consumers select exactly what will be fitting their curved (or not very curved) bodies.
Lacoste is going on unveiling the legends of the industries, related to the brand. Recently, the world-known producer of sportswear launched a website to pay tribute to René Lacoste, the man, who actually started the brand in the first half of the 20th century. Now the global label has teamed up with 12 companies from the areas of music, retail, fashion and media to launch the “Lacoste Legends” creative collaboration, which is teaming up pure icons of their industries.
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”
On August 18, Target arranged an unprecedented flashing disco light show, which was called «Kaleidoscopic Fashion Spectacular» to present its fall 2010 collection of clothes. 155 rooms on the southern façade of the huge Standard Hotel in NYC as well as the adjusting area were turned into giant dancing spots for the event.