As a vibrant alternative to glamorous fashion weeks, this summer (July 7-8-9) the famous Street- and Urbanwear trade show Bread & Butter arranged a range of mind-blowing events featuring a plethora of brands, including Diesel, Boss Orange, Nike and Adidas. The first was probably the most active of them, inviting the guests of the shows to take part in its awesome activities. Diesel’s presence at the fair was mirroring—as you may have already guessed—its “Be stupid” theme, which underlies the latest campaigns of the brand.
Image Courtesy: Photo by Ian Tricus, www.diesel-fragrance-factory.com
Diesel entertained the attendees at its beach’n’cinema studio dome, where it presented its new collections of apparel and hilarious accessories along with jeans and footwear. They were also invited to embark on a great double-decker bus tour across the German capital, from B&B to the Diesel office located in the Kadewe department store.
Image Courtesy: Photo by Ian Tricus, www.diesel-fragrance-factory.com
The previous Bread & Butter fair was running from the 20th to the 22nd of January. The next one is slated for January 2011 and will be hosted in Berlin’s ex-airport Tempelhof, which traditionally serves as the main platform for the fair.
Image Courtesy: Photo by Ian Tricus, www.diesel-fragrance-factory.com