Timberland announced plans to expand the company’s innovative Green Index label to all Timberland branded footwear. It is currently applying a Green Index rating to 14 percent of its footwear and is planning to use the rating to 100 percent of its footwear by the end of 2012.
clothing & footwear
Having taken a short rest after its recent World Basketball Festival in New York, Nike is going to pay homage to another urban sport, skateboarding, with the upcoming launch of the Zoom Paul Rodriguez 4 shoe. The new range will be available for purchase starting August 21, and ahead of the release, Nile SB is unveiling a set of videos featuring Paul Rodriguez, an American professional skateboarder and actor, which were shot to support the new line.
Levi’s isn’t only focused on selling the jeans—the brand is also concerned about its after-shop live, the way they will be washed and dried. To make the cleaning process as green as possible, on the first day of summer the brand teamed up with Myoo Create to launch its “Care to Air” contest, encouraging creative minds to try and find the most sustainable air-drying solution for clothing. Now Levi’s is here to announce the winners of the competition, who introduced the most stylish and effective methods.
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
Does the nature of football remain unchanged in the small-scale variations of the game. Umbro is sure that it does. To pay a tribute to 5-a-side football and futsal, the sportswear label is launching its brand-new range Versus and released a series of animated cartoons, revealing the latent ‘rivalry’ between fans of the two versions.
Levi’s has found a new way to wash jeans. No, it’s not related to the “Care to Air” green project focused on finding sustainable methods of making denim pants clean—this time it’s all about music. Levi’s is inviting its loyal consumers in to wash their favourite jeans to one of the popular tunes in its Soundwash project.
Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.
Jay-Z, who previously collaborated with Absolut, now teams up with Nike to support the brand’s first World Basketball Festival, which will be running August 12-15. The famed rapper was invited to perform at Radio City Music Hall and design limited-edition All Black Everything Air Force Ones pair of sneakers.