Psyop was approached by Nike to take their existing campaign of prominent football players cast in stone and focus on four boots, all featuring new technology never before seen, and to create a spot that was being shown in-store during the world cup.
clothing & footwear
Nike is here again to amaze and impress with its new art-shoes. The new super limited edition comes out as a collaboration of Jason Murphy, Art Director at Nike, and Hydro74 (M. Smith), an Orlando-based designer. The great shoes were developed specially for LaDainian Tomlinson, a famous American football running back, who plays for the New York Jets (NFL).
This summer Nike is demonstrating the essence of the brand’s sport identity. Starting from July 12, it is joining a DIY art program “Make Something!!” alongside Cooper-Hewitt (National Design Museum) and 30 world-renowned designers to teach New York teenagers aged between 14 and 18 the art of creating real sport footwear, apparel and art pieces.
Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s «Stadium at Selfridges«, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue.
Umbro provided seven artists with the opportunity to recreate their countries football crest and now they are giving the same chance to budding designers everywhere. In their line, the World Champions Collection, the company tasked the creators to come up with a unique idea for their homeland’s football crest in celebration of this summer of soccer.