Psyop was approached by Nike to take their existing campaign of prominent football players cast in stone and focus on four boots, all featuring new technology never before seen, and to create a spot that was being shown in-store during the world cup.

Models of the football players were previously used by Nike in their print campaign. The brand sent the creative group the four pairs of shoes, soon to be released worldwide, and they 3D scanned the footwear to make sure no detail of the new technology is lost. For better quality of the macro images, a live action shoot with a 5D was set up.

For the spot they wanted to focus on the shoes and the expression of the players’ faces, spending time on their actions and reactions — like frozen moments of glory before or after scoring a goal or when players interact with the crowd.

The sound design was very challenging, as this spot is featured in store, the team wanted to keep it very organic, made out of crowd, soccer stadium sounds but also using computer sound design to enhance the technology, without it being a soundtrack.

The creative group was allotted 2.5 weeks of production to develop a 90 second full CG spot with original music.

Via Psyop