Converse Sponsors Unique Soundtrack This Summer

Converse furthers their commitment to music and fresh new artists with a project due to be released this summer. The company will sponsor a program named “Three Artists. One Song,” featuring all new sounds of Bethany Cosentino of Best Coast, Rostam Bamanglij of Vampire Weekend, and Kid Cudi.

The original soundtrack will be available for free download to the public via www.converse.com and selected websites around the globe. It will be ready in July and then later this summer a music video will be released featuring all three of the artists.

Best Coast’s Bethany Cosentino is one of today’s most hotly-tipped musicians,” said Geoff Cottrill, Chief Marketing Officer of Converse. “She has jumped onto everyone’s radar within the past six months due to her refreshingly honest and clean musical style and having her be involved with the new collaboration was a no-brainer. She brings a west-coast flair and ease to the single and we couldn’t be more excited to have her participate in the songs creation.”

This video is the first of three produced in anticipation of the soundtrack’s release later on. This one follows Bethany Cosentino touring Europe for the first time and exploring Hamburg, Germany. The indie music lo-fi pop star candidly discusses her inspirations, warm weather, and the west coast.

The second spot is dedicated to Kid Cudi—in the video the American singer unveils his understanding of rap, the style of music he loves and follows.