Puma wants people have a ‘green’ attitude to the world. To raise awareness of environmental problems the global brand has launched a new book, which is published especially for 12 African nation football teams Puma is sponsoring, as well as their coaches, fans and media.
Over the next three years the famous brand Lacoste is going to donate $500,000 to a campaign aimed at protecting rare animals. The company with a green reptile on its logo will give the money to save this very creature, the Gange gavial crocodile from extinction. As for now there are only 1,400 of them left in the world. The saving initiative is likely to be supported by other brands as well.
Sports and Adidas always go together. From time to time the brand asks the star athletes to tell about how their lives and career fit into the company’s products. The latest spot from the line, “Lesson in Style”, was made with the help of Boston Celtics power forward Kevin Garnett and Chicago Bulls point guard Derrick Rose, who did the voiceover.
Barbie, the iconic doll for many generations, has ‘played’ a lot various characters and tried on a bunch of outfits in the span of her five-decade life. Now that the doll got her tiny-tiny feet wrapped in shoes made by Christian Louboutin, it is time to make the dress. Rei Kawakubo, the founder of Comme des Garçons, was commissioned with the task.
The charity (RED) campaign to fight AIDS is extending. Now the famous American shoe company Converse, that has been making footwear since the early 20th century, helps promote the movement’s and gives American residents a chance to win (RED) prizes. Any USA internet user can enter their personal information at www.livenation.com/rednights and be the one who wins famous Converse shoes and a ticket to the concert of Fischerspooner, an eccentric electroclash band, in New York.
Pepsi has opened a nice on-line store where any on-line surfer and the brand’s fan can choose something from a wide selection various Pepsi-themed stuff and purchase it without leaving home. On the www.shop.pepsiusa.com anyone can shop for modern and vintage items with prints and graphics, and start (or expand) a red, white and blue collection.