Diesel seems to be totally obsessed with sex. The new Spring/Summer 2010 campaign is the most controversial and provocative than ever. Chinese-Czech-American photographer Miko Lim created unbelievable shots featuring half-naked young people posing indecently in front of the camera. The name of the campaign is “SEX SELLS: but unfortunately we sell Jeans”. Does Diesel really regrets about choosing clothes industry instead of pron?

The luxury brand Prada has developed a gorgeous promotional campaign for its new Spring/Summer collection of menswear. The core element of the campaign is the 9-minute film called “First Spring”, which was directed by Chinese photographer and director Yang Fudong. The stunning black and white video set in old world Shanghai links the new collection of the brand with traditional Chinese costumes in a very natural way.

Nike footwear and apparel store, which opened in Tokyo last year, is the biggest flagship store on the Japanese territory. The design was elaborated by renowned architect Masamichi Katayama and studio Wonderwall. It takes 946 square meters and is more like a playing field, than a conventional store. The store was opened in November, and the huge number of clients, who visited the space since then, proved that the move was just right.

Three seasons ago hot Hollywood star Scarlett Johansson replaced another beautiful celebrity Penelope Cruz in the Mango campaigns, and now the brand has launched the new photo-set for the Spring/Summer 2010 collection to prove it once again that they did the right choice then. The photo session took place in New York City, and famed photographer Mario Sorrenti was the man behind the camera.

Dolce & Gabbana is continuing to use hot guys for its ad campaigns, turning up the heat and making all men envy. The key theme of the campaign for promoting the menswear Spring/Summer 2010 of the brand is steaming sexuality. This time the brand is going on exploring the Sicilian style, which was also used in the recent hilarious photo-set featuring Madonna.

The footwear brand Umbro named the winners of its creative contest Speciali Competition and has already made boots with the artistic soles. There were over 10,000 submitted designs to be chosen from and the brand picked out the most incredible and bold ones. The jury of a team of footballers, designers and boot specialists selected only 15 winners from the creative avalanche. The contest deadline was October 1, 2009 and now we can enjoy the results.