Actress, singer, film director and a face of Mango Scarlett Johansson, has created a limited edition bag for the brand to help Haiti relief efforts. Starting in March the new item featuring an ancient map of the island alongside Johansson’s message: «Supporting the people of Haiti» will be available to purchase exclusively at Mango stores worldwide.
clothing & footwear
Diesel seems to be totally obsessed with sex. The new Spring/Summer 2010 campaign is the most controversial and provocative than ever. Chinese-Czech-American photographer Miko Lim created unbelievable shots featuring half-naked young people posing indecently in front of the camera. The name of the campaign is “SEX SELLS: but unfortunately we sell Jeans”. Does Diesel really regrets about choosing clothes industry instead of pron?
Adidas Woman’s Trainings has invited visitors of the MyStyle section, where they can look inside the closets of girls who lead a sport life. There are three ladies (a yoga teaches, a professional tennis player and a gym go-er), who choose various Adidas clothes as the apparel most fitting in their active life-styles.
The luxury brand Prada has developed a gorgeous promotional campaign for its new Spring/Summer collection of menswear. The core element of the campaign is the 9-minute film called “First Spring”, which was directed by Chinese photographer and director Yang Fudong. The stunning black and white video set in old world Shanghai links the new collection of the brand with traditional Chinese costumes in a very natural way.
Nike footwear and apparel store, which opened in Tokyo last year, is the biggest flagship store on the Japanese territory. The design was elaborated by renowned architect Masamichi Katayama and studio Wonderwall. It takes 946 square meters and is more like a playing field, than a conventional store. The store was opened in November, and the huge number of clients, who visited the space since then, proved that the move was just right.
Now billboards are staring to be everything but old and conventional panels with printed posters. Sony and Hakuhodo Kettle group decided to use walls of the Sony Building in Tokyo for the Recycle Project Jeans campaign. Huge posters from advertising the latest products and promotions of the electronic brand were used to manufacture the jeans.
Dolce & Gabbana is continuing to use hot guys for its ad campaigns, turning up the heat and making all men envy. The key theme of the campaign for promoting the menswear Spring/Summer 2010 of the brand is steaming sexuality. This time the brand is going on exploring the Sicilian style, which was also used in the recent hilarious photo-set featuring Madonna.