Global brands are tending to support rather popular projects than indie ones, but there can be exceptions. Reebok has offered its financial support to the “Crooked Arrows” sports movie, produced by J. Todd HarrisJeepers Creepers«), Mitchell PeckPriest«) and Adam LeffValentino: The Last Emperor«). The film, which goes into production this spring, will be focused on the world of lacrosse, a team sport of Native American origin.

The Spring/Summer 2010 campaign of the Bally luxury brand is paying tribute to the historical heritage of Switzerland, the country where it was founded in 1851. The photo shoot by Swiss photographer Raymond Meier was made under the supervision of the Laird + Partners creative agency. The images feature German actor, director and producer Til Schweiger alongside supermodel Christy Turlington.

The well-known brand Diesel has launched a new provocative campaign ‘Be stupid‘. The global jeans manufacturer is assuring that there is nothing dumb about being stupid.  It is sure that the brightest ideas appear in the heads of those who are not afraid to express themselves. At first, these ideas may seem stupid, but over decades they start to rule the world. So, be brave, be spontaneous, be yourself.