The Japanese artists from the «Cram Jem Chest» group created a series of lovely puppies, made of vintage Levi’s 501XX jeans. The cute denim toy-pets, carrying the spirit and style of the iconic jeans brand, can be purchased Levi’s Store Shibuya, Japan.
Global brands are tending to support rather popular projects than indie ones, but there can be exceptions. Reebok has offered its financial support to the “Crooked Arrows” sports movie, produced by J. Todd Harris («Jeepers Creepers«), Mitchell Peck («Priest«) and Adam Leff («Valentino: The Last Emperor«). The film, which goes into production this spring, will be focused on the world of lacrosse, a team sport of Native American origin.
Nike has launched its new iPhone application called ‘True City‘ with the tagline ‘Making the hidden visible.’ It provides the sportswear fans with a unique insight into six European cities. The insider team, sharing their most interesting finding with the public, creates super great content for guests as well as for residents of the megalopolises.
Giorgio Armani and Reebok International have announced their collaboration, which is set to result in a new great collection. The set of items, the EA7/Reebok collection, is combining active style with sport and technology. It will be sold through Emporio Armani boutiques, certain Reebok concept stores and preferred retailers worldwide, starting in July 2010.
The Spring/Summer 2010 campaign of the Bally luxury brand is paying tribute to the historical heritage of Switzerland, the country where it was founded in 1851. The photo shoot by Swiss photographer Raymond Meier was made under the supervision of the Laird + Partners creative agency. The images feature German actor, director and producer Til Schweiger alongside supermodel Christy Turlington.
The well-known brand Diesel has launched a new provocative campaign ‘Be stupid‘. The global jeans manufacturer is assuring that there is nothing dumb about being stupid. It is sure that the brightest ideas appear in the heads of those who are not afraid to express themselves. At first, these ideas may seem stupid, but over decades they start to rule the world. So, be brave, be spontaneous, be yourself.
At the Agenda show (January 8-9, 2010) the Reebok brand presented the public its early look into the Basquiat Affili’Art Collection, which will be launched next winter. The works by the famous neo-expressionism artist were taken as a background and became the key inspiration source for the new styles.