Adidas has unveiled the 2013/14 Chelsea Home kit, which focuses on the dominant color of the legendary London Football Club’s visual identity—the blue. Just like Guinness used to ‘paint’ the town black for Arthur’s Day in a festive commercial back in 2012, in the new video adidas covers footballers with the blue paint—as part of the “It’s Blue, What Else Matters” advertising campaign.
clothing & footwear
TOMS, a brand known for its philanthropy that found incarnation in the One for One policy, is launching an art-focused project Haiti Artists Collective to create new jobs in Haiti. In partnership with Haiti-based Caribbean Craft, the company commissions 30 Haitian artists aged 18-45 to develop designs for the limited edition TOMS Shoes. The individually painted footwear in both men and women styles will be available at the TOMS website and at its flagship store in the U.S. for $68.
Adidas celebrates women with a new campaign dubbed “all in for #mygirls,” which is rolling out across the globe as part of the brand’s biggest marketing campaign “all in” started in 2011. The brand kicked off the new girls-focused promotion on March 8 to coincide with International Women’s Day, celebrated in some countries.
Adidas is opening its archives for the global audience at its newly launched interactive website. There, the brand tells the stories behind its sportswear, showcases the images of autographed shoes and prototypes, retro commercials, and catalogues from the 60’s, 70’s and 80’s, covering the three decades of its presence on the global market.
adidas Originals has launched its new global multi-platform campaign entitled “Unite All Originals”. The effort is designed to inspire the brand’s fans through a series of truly unconventional music and visual art pieces by international creatives from various areas. The major online hub for the 2013 brand campaign unveils a so-called “adidas collider” that serves the most original mixed content from artists, who unite to create something very special.
Adidas is energizing its global community by launching a new movement dedicated to the world famous socker player, Lionel «Leo» Messi. With the campaign, launched on March 1, the brand brings its fans together to celebrate the athlete, who is the also an adidas’s ambassador. The new effort aims to promote the Messi Collection range that includes the latest shoe, adizero f50 Messi boot inspired by Leo’s style.