In early spring, adidas unveiled a digital archive of its iconic products and marketing content, highlighting the brand’s past achievements in the sportswear industry. Now, the brand continues the effort with the launch of the “adidas lab,” which comes as the first in a series of events to celebrate the adidas’s future through its innovative gear.
clothing & footwear
Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.
Adidas and Yohji Yamamoto, who have been collaborating for already ten years, are inviting consumers to discover the new collection Y-3 S/S 2013 in an engaging, interactive way. The two design legends, from the sports and fashion world, let the global audience create a unique shareable film online by tapping letters and figures on their keyboards.
Adidas launches a new scholarship to support students from across the globe in the marketing and data-driven strategy fields. For the fund dubbed “The adidas Fellowship for Future Data Talents,” the sportswear giant once again has teamed up with the digital learning institute Hyper Island in Stockholm, Sweden. This partnership will provide one student with a free-of-charge seat in The Digital Data Strategist program that was first introduced last year.
Nike is seeking new approaches that may revolutionize the shoe industry in the nearest future. In partnership with NASA, the U.S. State Department, and USAID, the sportswear giant is announcing the fourth Launch Challenge, calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices. The LAUNCH System Challenge 2013 that runs from April 24 through July 15, will accept “early bird” submissions starting June 15.