Coca-Cola, the modern world’s ‘saviour’, who inspires people to make good things and eat healthy, is not just making fun filming cute movies about its 90-year advertising icons — polar bears, but taking the problems facing the Arctic (such as global warming, fast shrinking of sea ice etc) and, therefore, the plight of bears very seriously.
Coca-Cola
Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’. This time around, Waitrose and John Lewis particularly struck me. For international readers, Waitrose is the chain of supermarkets of the John Lewis Partnership, which also has a chain of department stores called, you guessed it, ‘John Lewis’.
Сoca-Cola is reorganizing its prime hub, www.thecoca-colacompany.com, to make it fit into the modern digital environment, shifting from the corporate website image to an online magazine positioning. According to The New York Times, the update is described by the company’s executives “as the most ambitious digital project they have undertaken.” The scope of subjects to be covered on the reimagined platform is ranging from entertainment, the environment, health and sports to corporate announcements, the website will also feature press releases as well as opinion columns, interviews, video, audio and photo content.
Ahead summer in Australia, Fanta launches a new campaign entitled Unbottle the Fun to tap into the happiness and joy the hot holiday season brings. Coca-Cola’s brand is going to challenge Aussies teenagers with a series of fun-packed “Funstigator” missions through December 31. The promotion is centered around the new app, which can be found either on the brand’s Facebook page or be downloaded from the Apple App Store or Google Play.
With photo-sharing platforms gaining momentum, Coca-Cola also taps into this trend by launching a new destination that can become a true rival to Instagram and Flickr. The new destination, which also seems to be working as a social network, is about to launch at www.happyplaces.com. Currently, the platform is inactive, but Coca-Cola released a free iOS app on the iTunes store on November 1, which allows to see what the new platform will be like.