The days when the world’s attention was drawn to the Olympic Games, Vitaminwater France celebrated the professional athletes in ordinary people doing sports on tracks and pitches, in pools and at stadiums. The beverage brand has launched an offline humorous promotion by Sid Lee, raising amateur athletes to the new heights and making them believe that they are real winners and personal records beaters.
Coca-Cola
Coca-Cola’s Relentless Energy Drink brand has released its first commercial starring rapper Professor Green, who was announced its ambassador earlier this summer. The musician, who last year also became the face of PUMA, is an ideal match for the energy drink since he embodies the product’s bold and rebellious spirit and attitude, and this is reflected in the advert, which aired last week.
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).
Honest Tea has launched a new humorous campaign with the ‘Refreshingly Honest’ tagline to demonstrate the brand’s commitment to natural ingredients. In its first integrated advertising campaign, which is rolling across multiple media including TVCs, digital video, social media, out-of-home billboards and transit signage as well as on-site activations, the brand owned by Coca-Cola since 2011 focuses on the fact that only organic products are used to produce the cold tea beverage. The message of the campaign, developed by Amalgamated NYC is simple and straight-forward—other than real ingredients just can’t get into the Honest Tea and Honest Ade drink, no matter how hard they try.