Today Coca-Cola announced the names of 15 finalists of its 2011 Brand App challenge. In course of the contest, developers had to create mobile apps for Coca-Cola, Coke Zero and Diet Coke.
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Coca-Cola Netherlands is inviting the cult soda brand fans to compare the amount of calories they consume while drinking various beverages, ranging from water and iced tea to the company’s products. The improved version of ‘Calorie Compass’ (Caloriekompas) tool, which helps visitors to the www.coca-cola.nl website find out if traditional beverages like fruit juices are lighter than the iconic dark soda (its three most varieties) or not. The results really can impress.
On January 1, 2010, Tony Martin, Kelly Ferris and Antonio Santiago—who were selected as part of a worldwide online vote—set off from Madrid, Spain, on an unprecedented journey known as Coca‑Cola Expedition 206. The mission: visit 206 countries and territories where Coca-Cola is sold—or as many as they possibly could in one year—to seek out and document sources of happiness around the world. Now, one year later, it’s time to show the results of this quest to find what makes people happy.
Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity ‘The impossible is possible— My Life In Game’ on December 1, where the key character is a real person, Lucas Dias, turned into an onscreen hero, is taking up challenges and fights with mean people. The goal is to have more time for his private life.
Coca-Cola GB was joined by the Road Safety Minister, Mike Penning MP at the Warwick pub in Pimlico today to celebrate the launch of this year’s ‘Designated Driver Campaign‘. The nationwide campaign, now in its third year, rewards drivers who chose not to drink with a “buy one, get one free” offer on Coca-Cola and diet Coke.
Soda brands love to emphasize their devotion to ‘energetizing’ their fans even though most of them do not belong to the energy drink category. Coca-Cola continues the tradition of positioning itself as ‘fuel for youth’ and is encouraging creative minds from Singapore to unveil their vision of refreshment which inspires them and people around to take active actions. In its new contest, the brand invites younger consumers to give their own interpretation of this Coca-Cola’s characteristic in any visual form they find appropriate.