Ogilvy Argentina created the «Machine of Friendship» for Coca-Cola to celebrate Friendship Day (July 20). During the event, hundreds of people were offered an opportunity to get two bottles of Coca -Cola at the price of one. To get an extra bottle, they were to climb an extremely high «Maquina de la Amistad» (that’s the Spanish name of the installation ) of three meters height.
Coca-Cola
Coca-Cola’s Schweppes has kicked off a new TV campaign featuring an average family, who seem to have nerves of steel and undestroyable positive attitude towards all the mess going on around. The new ads, created by Mother, are revolving around optimism and feature the phrase «At the end of the day, there’s always a Schweppes,» which serves as the campaign’s strapline.
July 10 marked the opening of London’s Serpentine Gallery Pavilion — a yearly experiment in architecture and landscape. This year, Emeco’s new 111 Navy Chair, each made of at least 111 recycled plastic Coca-Cola bottles, has been selected for the café space of the Pavilion, designed by Jean Nouvel, the Pritzker Prize-winning architect.