All 50 U.S. states will be competing for trees this summer when Odwalla launches its third annual Plant a Tree program. The program is a partnership between Odwalla and America’s State Parks to support the environment and help with important reforestation and planting initiatives.
Coca-Cola
The World Cup 2010 has not even started yet but the trophy has been touring since late 2009 thanks to a promotion sponsored by Coca-Cola Company. Over 225 days and visiting five continents, 84 countries, 94 cities, traveling over 93,000 miles, and touched by over 500,000 people and the FIFA World Cup Tour sponsored by Coca-Cola is almost complete as the trophy is now in South Africa for the final leg of its journey.
Yesterday, May 12, Coca-Cola in Great Britain launched a new interactive online application to help meet increasing consumer demand for ‘eco’ information. The ‘Trace Your Coke’ app enables consumers to trace individual cans or bottles of Coca-Cola Great Britain drinks back to their British factory of origin.