Powerade Gives a Chance to Make your Home a Better Place

Coca-Cola’s marketing genious seem to never give up inventing some amazing campaigns and sweepstakes to engage with their consumers in the most interactive and innovative way.

This time Coke on behalf of Powerade has teamed up with The Home Depot which is a good online destination for home improvement products, to launch a new competition, called The Home Depot POWERADE® World Cup Promotion.


According to its title, the project is devoted to the upcoming World Football championship and will target both athlets and fans as well as those who adore improving their houses.

The PowerAde’s World Cup Sweepstakes is open to US residents aged 18 and above from May 1 until June 30, 2010.

In order to enter the Sweepstake you will need to obtain an eDecoder and a 10 digit code («Code») to participate in the Promotion. There are 2 ways to obtain a Code: to purchase a specially-marked 8-pack 20oz. bottles of Powerade of get a free code by visiting www.poweradehomedepot.com, registering and following the instructions.

The prizes are very generous and truly useful. The grand-prize winner will receive a $10,000 gift card to The Home Depot, which one could use for tools, paint, flooring, or whatever else to make one’s house a perfect place to live.

Eight first-prize winners will each receive a $1,000 Home Depot gift card. And then there are hundreds of small prizes like soccer balls, T-shirts and hats, or Home Depot gift cards worth $5-$20.

For more information, please visit www.poweradehomedepot.com.