Nestlé announced it connects with around 2,000 small businesses in Europe this year as part of its ‘Taste of Home’ campaign.
coffee and tea
Starbucks has launched an updated, redesigned version of www.StarbucksStore.com online destination to provide its consumers with the enhanced shopping experience and make it easier and quicker to find the best coffee, teas and merchandise offerings. In addition to the traditional coffee&tea range, the digital venue, which was developed with by PFSweb, Inc. (a global e-commerce solution provider), offers a number of extra services like subscription, tasting tours and prepaid gift cards across the U.S. territories.
People who do good to their communities must be provided with great coffee that can help these activists ‘recharge the batteries.’ In late March, Seattle’s Best Coffee, which recognizes the importance of providing volunteers with high-quality coffee, introduced the Brew-lanthropy Project, allowing their fans to nominate and choose the recipient of the second-ever Brew-lanthropy Award for volunteers (the first one was named at the launch of the program—it was the Blackstone Bicycle Works nonprofit). The public voting on Facebook ended on May 18, and yesterday the brand announced the winner: it is the faculty of Greene County Middle School in Snow Hill, NC, which got the most votes and so will recieve support from the brand.
illy has announced the finalists of its 2011 AuthentiCity photography contest as a follow-up to the last year’s inaugural competition, launched the coffee brand in partnership with the NYC-based School of Visual Arts (SVA). In its second year, the project is again encouraging emerging talents to come up with their visual personal interpretations of the big city and discover its unique sprit. The jury panel selected Phil Kline, Jessica Miller and David Rapoport as this year’s finalists—in 2010, there were five people, and they have been commissioned with the task to create new pieces of work, which will help the judges to select the winner.
illywords, a magazine about art, culture, science and life-style published by illy celebrated its 10th anniversary on June 3. For these years, the magazine has published dialogues, opinions and points of view on such themes as space, courage, dreams, multiculturalism,awareness, chaos and the non-linear path of knowledge, to name just a few. The above-listed topics prove again that illy is a brand that follows contemporary trends and with its art projects and celebrities involvement targets its intellectual audience.