Back in March 2011 we announced the launch of Lipton Ice Green Tea art project uniting the renowned street artists of Australia for the purpose of coloring up the life of local communities on this continent. So, two months ago the initiative started in Sydney, where the local artist Jeremy Hession and Melbourne-based Andrew Bourke created their mural to refresh and add color to the face of the city.
coffee and tea
With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good: The Maxwell House Community Project.’
Coffee makes you feel full of energy, humor does the same. Basing on this fact, Starbucks-owned Seattle’s Best Coffee is kicking off a unique project dubbed ‘Declare Your Level Show’ on Facebook to promote The Level System of coffee blends, introduced in late 2010, and engage the users in creating comedy content together with celebrated improv troupe Second City. The project, which will be launched on April 13 at 1 p.m. Eastern, will see twenty-one trope’s actors and five directors improvising live using the content provided by the audience.
Starbucks UK and Ireland has teamed up with non-profit organization UK Youth on a number of projects that will span for three years and take place in different parts of the United Kingdom and Ireland, www.cypnow.co.uk reports. In course of the project Starbucks pledges to fund 10,000 pounds per each community project initiated by the local youth.
Tree-planting movement is already joined by a number of brands including Avon, Timberland, Finlandia Vodka, IKEA, Odwalla and many more. The idea of providing consumers an opportunity to give back to nature while buying something natural was recently adopted by another brand, Coca-Cola’s Honest Tea, which partnered with the National Forest Foundation to kick off its Bag to Tree reforest campaign across the USA.
illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as releases new additions to its bespoke illy Art Collection of cups and limited-edition cans. Recently, the brand redefined its basic range’s identity—now the coffee canisters feature brush strokes of different colours, which help distinguish between the various preparation types and roasts. The new can became the canvas for the latest ‘coffee’ design ‘Energie Love Difference’ by Michelangelo Pistoletto.