The Italian coffee brand is rolling out an awesome initiative that revolves around inspiration. The project comes as film that includes a series of interviews with representatives of various creative fields who share their views on what creativity means to them and what inspires it.
The TOMS company, known for its one-for-one philanthropy business model, extends the range of products that benefit both a direct consumer and a person in some poorer region. Along with shoes an glasses, now TOMS sells “goodwill” coffee through its new TOMS Roasting Co. Each bag of this coffee brings one week of water—140 liters—to a person who lives in deprived communities where safe drinkable water is a precious product.
Starbucks UK is rolling out its 2014 Starbucks Youth Action program, aimed to inspire, empower and support young people from across the country, who want to contribute to their communities with fresh and bold projects. The company will support the most promising ideas by providing necessary training and managing skills to the teams behind them.
Starbucks is gearing up for Christmas with a bunch of seasonal products and gifts, celebrating the holiday and contributing to a good cause at the same time. The coffee giant has launched a massive promotion in the USA, inviting people to try its holiday blends, use discounts and also help deliver an AIDS-free generation with the purchase of special holiday drinks.
Illy coffee extends its art collection of cups and tins with a new addition designed by the Chinese artist Liu Wei. The Illy Art Cup 2013 set is a tribute to modern abstract art and a celebration of an urban vibe, translated through lines and colours. The visual language of the coffee set stems from the artist’s The Purple Air oil paintings, depicting stylized skyscraper cityscapes.
Nespresso has made real people and emotional moments the core element of its first-ever Australian advertising campaign, “Nespresso Coffee Moments.” The marketing effort, realized by via McCann Australia (creative) and Weber Shandwick (integrated), is infused with a big dose of sentimentalism as it explores the intimate connections between the consumer and coffee, revealed through visuals and video.
Starbucks has released a 2013 pack for its 3 Region Blend that was introduced back in May 2010. For the new product, Starbucks has once again combined the finest beans from each of the planet’s three coffee-growing regions—Latin America, Africa/Arabia and Asia/Pacific—to show the power of united taste.