Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.
coffee and tea
Odnoklassniki.ru social network in cooperation with the Mindshare and Mindshare Interaction agencies are rolling out the Jacobs Monarch viral campaign with the ‘Aromagic connects’ tagline. The network’s users can “invite” each other to have a nice cup of coffee by clicking on the green stripe and writing a few words that can be seen only to them two. The campaign was developed by the Moscow department of JWT, an international web agency.
The global coffee brand illycaffè has founded the Ernesto Illy Foundation with the aim of developing and building on the legacy of ideas, activities and proposals left by Ernesto Illy. The company is encouraging people who care about developing knowledge, ethics and sustainability revolving around coffee to donate for researches in these fields. The illy has a special gift for those who contribute — a limited edition coffee cup set.
Starbucks is continuing to promote its (RED)™ campaign and partners with the Polyvore.com community, which is now helping to involve more people in the movement. The aim is to raise as much money as possible for Global Fund-financed AIDS programs. Now users can create beautiful artistic sets featuring (STARBUCKS)RED items and win (STARBUCKS)RED cards.