The illy brand is supporting promising designers and each year starting from 2004 selects one artist to be granted the illy prize (Premio illy). This year at Art Rotterdam the brand awarded a Dutch artist Lotte Geeven €10.000, and commissioned her to create a concept for the illy Art Collection, a series of art decorated illy coffee cups.
Nespresso is demonstrating its love for cuisine by its involvement in Madrid Fusión 2010 gastronomy festival (January 26-28) which is a great trade fair for professionals of the culinary world. The chefs for round the globe come to the event and share their experience with the colleagues. Nespresso has invited top chefs to sample Nespresso Grand Cru coffees and match them to an array of delicacies, from sweet to savoury.