Ahead of the 63rd Cannes Film Festival, the Rémy Martin VSOP brand, which is an official liquor supplier of the event since 2004, is launching its first limited-edition 1 liter bottle of the Rémy Martin cognac. The bottle’s design is paying a tribute to one of the most respected festivals in the world, which will take place from 12th to 23rd May 2010. With its palette referring to the red carpet, the design embodies the glamorous and majestic atmosphere of the event.

Hennessy had its first-ever Hennessy Black DJ Mixmasters program at the 2010 Winter Music Conference, the largest music industry gathering in the world. Hennessy Black has selected eight DJs from across the country to combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring ‘Done Different’ experiences to the hottest clubs in the biggest party cities nationwide.

Hennessy is going to stir up the alcohol market in Ireland, one of its top five consuming countries, with a new advertizing campaign, developed together with Belfast-born fashion photographer Atton Conrad. The campaign will be launched specifically for the Irish market this month, but there are plans to find new customers across the world with the help of the devised promo materials in future.