Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master Benoit Fil, from the House’s oldest cellar built in 1833, the Chais de la Coquille, the Millésime 1968 is a rare single eau-de-vie from the Grande Champagne growth area, a land known for its powerful and structured eaux-de-vie.

Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new lifestyle photography to support the contemporary and stylish image. The revamp of Martell VSOP is now progressively being rolled out throughout the world.

Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’ research, a comprehensive study dedicated to the culture of socializing in the UK, which can help the brand itself as well as other manufacturers, which products are consumed during or before night outs, to get a deep insight into the modern world of nights out.

Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in the design industry in our days. The signature element—the two little crosses representing eyes—have been already featured on a number of bottles, apparel and merchandize by brands including Dos Equis and Nike to name but a few.

Hennessy announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in a spectacular way at the Ultra Music Festival (March 25— 27) with D-Nice spinning mid-air in the night skies of Miami Beach as Ronson spun a hit music set below at the Fontainebleau. Similar events will occur across the U.S. as these DJs will combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring Hennessy Black ‘Done Different’ experiences to additional key markets.