By Alex Sanders, Head of design and brand strategy at Kyp, London
Just got back from the German Direct Marketing Congress in Wiesbaden, where Germany’s leading media heads and brands discussed trends and forecasts and presented best practice case studies. Centre of stage was social media and its effect on brands and consumers. I put together a brief summary and some selected case studies from the 2-day congress.
The Foundation for Social Change and United Nations Office for Partnerships (UNOP) present the Global Conference for Social Change—a conference for senior decision makers—corporate leaders from all over the world about how social innovation joined with core business strategy can accelerate provide a triple bottom line return: social, environmental and financial rewards.
