The manufacturer of Chunks so adored by new-wave artists and performers, Converse is here again to pay tribute to music by launching a set of new initiatives focused on giving aspiring and acclaimed musicians from around the world a chance to demonstrate their moments of musical greatness to a wide audience. In India the brand is ‘hunting’ for the Original Band to give it a stage, in the U.S. the iconic shoe has launched a project dubbed Converse Rubber Tracks to open a free community-based recording studio in Brooklyn for the bands of different kinds of music ranging from punk to hip-hop to indie pop to rockabilly, and in the UK it is gathering renowned musicians for new creative collaborations.

Converse started its new Fall 2010 brand campaign entitled «The Procession» featuring product with the iconic Converse «Star Chevron» logo including the new Star Player Evo shoe. Developed to pay homage to legends of Converse’s past, present and future and to celebrate basketball along with the breadth of Converse product, the ad shines a light on the iconic Star Chevron mark and gives nod to its authentic connection to the worlds of sport, music and culture which has helped define Converse for decades.

This summer, Converse encouraged Philippine youth to share their creativity with the brand and public. No, it wasn’t about crowsourcing ideas for another commercial or a concept for a new ad campaign, which is now very popular among other brands. The new initiative was completely traditional—the footwear brand collaborated with young creative minds to present a huge exhibition of artworks, crafted from converse shoes or inspired by them.

The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.