The manufacturer of Chunks so adored by new-wave artists and performers, Converse is here again to pay tribute to music by launching a set of new initiatives focused on giving aspiring and acclaimed musicians from around the world a chance to demonstrate their moments of musical greatness to a wide audience. In India the brand is ‘hunting’ for the Original Band to give it a stage, in the U.S. the iconic shoe has launched a project dubbed Converse Rubber Tracks to open a free community-based recording studio in Brooklyn for the bands of different kinds of music ranging from punk to hip-hop to indie pop to rockabilly, and in the UK it is gathering renowned musicians for new creative collaborations.
Converse
This summer Nike is demonstrating the essence of the brand’s sport identity. Starting from July 12, it is joining a DIY art program “Make Something!!” alongside Cooper-Hewitt (National Design Museum) and 30 world-renowned designers to teach New York teenagers aged between 14 and 18 the art of creating real sport footwear, apparel and art pieces.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.