A Hollywood beauty and Oscar-winning actress Halle Berry unveiled her new fragrance, launched by Coty Beauty. The new scent “Closer” for her is all about a play of opposites, as it combines the traditional masculine and feminine accords and is unveiled in a bottle, which resembles the contours of the male and female body. The fragrance from Halle, which is developed to allure both men and women, is set for the global launch in September.
Coty
Lady Gaga, a person who has become a real brand over the past years, never misses an opportunity to team up with companies (her creative partnerships include collaborations with Polaroid, Barney’s and more) to create visually stunning designs. But the pop diva is creative enough to craft her own breakthrough products—the mother of all monsters is launching her first-ever fragrance LADY GAGA FAME for women in September 2012.
Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.