PUMA, the brand well-known for combining social activity and filmmaking, is presenting films, created for the World Peace Festival 2011 in Berlin (August 20-27). The seven videos shot by international filmmakers, both celebrated and emerging, are revolving around the same idea—‘peace starts with me’ and were created under the PUMA.Peace program, launched by the brand to promote nonviolent attitudes across the globe.
creativity
For decades, IKEA has been dedicated to helping its consumers all around the globe create chick interiors. But sometimes it also steppes out of ‘the home zone’ and teams up with art representatives to introduce hilarious art exhibitions and projects, rooting in or revolving around furniture design—last year, the brand ‘planted’ a ‘Surrealistika’ tree and launched the ‘Garderob’ initiative, inviting clothing designers to showcase their collection in wardrobe mini-shops. Today, August 18, the internationally renowned Swedish retailer is launching the exhibitIKEA in Toronto—the project is developed in collaboration with leading women’s fashion designer David Dixon, celebrated fashion & design photographer George Whiteside, acclaimed sculptor Bruno Billio and Thrush Holmes, popular artist, painter & owner of Thrush Holmes Empire. The exhibit features a number of vivid and vibrant pieces inspired by the IKEA styles and products.
Coca-Cola has been a muse for a range of other brands and used as a canvas for creative imaginary by celebrated artists and fashion icons. The legendary drink and its red and white style has become the theme of the eighth edition of the Uniqlo’s UT Grand Prix T-shirt design contest. Designs inspired by Coca-Cola are accepted starting August 4 through September 12—the submissions from all around the globe will be judged by a panel of experts in the design industry and be unveiled for online voting. The winners will receive money prizes and get their designs implemented on tees, which will arrive at Uniqlo’s venues worldwide in spring 2012.
From the tiniest to the biggest. Nokia, which last year presented an awesome stop-motion set ‘Dot,’ the world’s smallest character animation, recently has released a new story dubbed ‘Gulp,’ the world’s largest stop-motion animation video. Both of the spots were filmed with N8 phones with 12-megapixel cameras to prove that these mobile devices are just perfect for creating artwork, not just communicating with people on one’s contact list.
The BMW Guggenheim Lab launches its worldwide tour today, August 3, in Manhattan’s East Village. A combination of think tank, public forum, and community center, the Lab will offer free programs that explore the challenges of today’s cities within an innovative mobile structure that was designed to house this urban experiment. Over the next six years, the Lab will travel to nine cities in three successive cycles, each with its own distinct theme and structure, to help raise awareness of urban challenges and yield sustainable benefits for cities around the world.