To expand its image of a luxury brand for travelers, Louis Vuitton in collaboration with Editions Xavier Barral will publish an original travel book, which will guide readers through the world’s twenty-one stopovers with 1,000 hotel labels from the collection composed by Gaston-Louis Vuitton, grandson of Louis Vuitton.
creativity
Smirnoff, which excited the globe with party-swapping initiatives as part of the Smirnoff Nightlife Exchange Project for two consecutive years (2010 and 2011), comes back with an international 6-month project, which is also designed to pat tribute to the best in the world’s nightlife cultures. The world’s No.1 vodka brand initiated Smirnoff Midnight Circus, “a global tour celebrating unique nightlife experiences in more than 25 cities.” It won’t be a traditional circus (no clowns, magicians, acrobats and animals), but a new kind of world uniting entrainment, a hilarious spectacle with modern performances.
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.