The fashion giant Prada has recently teamed up with artist and designer Vahram Muratyan to create an unparallel presentation of the new items of the brand’s latest collection. The fashion house unveiled a series of animated pictures by Muratyan, in which accessories got integrated into the everyday environment in a totally unexpected way. The ‘Parallel Universes’ experience has been taken to the official Prada website, where images can be views and shared via social media by clicking on the buttons.
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Louis Vuitton is continuing the visual conversation, started with hilarious guide videos to support new guide books release, with an animated story about board games. The fashion giant has released a marvelous video dubbed ‘All Abroad Games’ to pay tribute to the games, which were traditionally played during the travelling before the era of laptops and iPads.
illy makes another artistic statement by launching a new cup set as part of its extensive illy art collection, which already includes a plethora of coffee cups and saucers created by celebrated artists from around the globe since 1992, the year of the line’s launch. Being one of the artistic illy cups and resonating with the collection’s philosophy (the creator’s style gets splashed on the cup of an unchanged traditional shape), the new piece by a duo of contemporary Turkish artists, Yasemin Baydar and Birol Demir, :mentalKLINIK stands out by its origin since it’s the first ever co-curated cup. The latest addition to the collection has been developed under the creative supervision of two, illycaffè’s art director Carlo Bach and Jérôme Sans, cultural curator of Le Méridien, the Paris-born hotel brand.