Arla, a dairy brand that promotes the power of Natural Goodness, is launching a new international film competition on the Mofilm platform. The brand is encouraging filmmakers to create a short movie to celebrate people who manage to “let the goodness in.”
Strategic branding and packaging design agency Anthem Worldwide has been appointed to carry out a redesign across the entire range of coffee creamers and innovative coffee enrichers for leading Dutch dairy brand Friesche Vlag, which is part of Royal FrieslandCampina, a multinational dairy company which employs 19,000 people in 25 countries. Anthem is the brand development division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences.
The Dannon Company, Inc. yesterday, April 25, announced the launch of a new campaign to help Californians Live Your Active Culture, to support and motivate families stateswide to enjoy a balanced diet and find fun, physically active ways to bring everyone together. The campaign, which will be in full swing beginning in May, consists of five key components: encouraging families to take a pledge to make healthy food choices and include physical activity; a partnership with soccer legend Mia Hamm; a partnership with and donation to the California State Parks Foundation (CSPF); a Dannon mobile tour; and an ongoing, interactive program that provides families with support and rewards for making healthy choices.
Mila, a Alto Adige-based dairy business enterprise, which gathers 3,500 small producers under its umbrella, commissioned Italian brand advisory and design agency RobilantAssociati with a task to develop brand positioning, brand architecture, product branding, brand design and brand communication for the high-quality milk produced daily.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.