Some news we want to share with our friend on Facebook are tragic—natural disasters, crimes, social inequality, horrible deeds, etc.—so ‘liking’ isn’t an appropriate thing to do with it. DDB Worldwide has come up with a great solution, the ‘I Care’ Button, which is already beta-tested on the new MTV Voices hub along with traditional buttons. The idea is the same: once you find some resonating information about social problems that are really worth sharing, click the ‘I Care’ button with a heart near the piece and the text, video or image appears on the user’s wall. The new button is created to “give people a way to show support for a wide variety of things such as: causes, social issues, charities, even government.”
DDB
The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners from over 4800 entries. Germany took home the most awards (103 trophies), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
Volkswagen Singapore has launched a campaign centred on its philosophy of environmental conservation. ‘Think Blue.’ is a global initiative from Volkswagen and is focused on encouraging eco-friendly behaviour by making it fun. In Singapore, Tribal DDB has together with Volkswagen, created a year-long campaign that will be rolled out in phases.
On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors.
The world is experiencing the power of ‘Think Blue.,’ Volkswagen’s international environment-oriented campaign, which was launched in Europe in 2010 and over the last months has been rolling out in the USA, Canada and Australia as well. With a huge focus on ecology, the brand just can’t miss big days for those who care about the nature—ahead of Earth Day (April 22), in Canada the brand released a simple but smart advert encouraging to check the tires’ air pressure regularly, and on the occasion of World Environment Day (June 5), Volkswagen and DDB Sydney developed an integrated campaign with the ‘Why be environ-mental when you can be enviro-normal?’ tagline for Australia.
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.
Some cars are the speediest, some are the most reliable, and the new Volkswagen’s Polo GTI launched by is the most musical model ever—at least, in advertising. The auto manufacturer teamed up with Tribal DDB Singapore to launch a digital campaign featuring Singapore’s top beat boxer, Dharni, and is inviting consumers to take up a challenge for a chance to win the ultimate prize, a weekend drive with the new Polo GTI.