One of the biggest computer manufacturers, Dell, announced it wants to convince consumers that it offers also a wide range of premium products along with cheaper alternatives, and it should not be considered only as a maker of ‘economy class’ products. The company, which is actually holding No.2 position on the list of PC manufacturers, announced that it is going to invest heavily to re-construct its image. Though, the company does not unveil the sum officially, last week it was mentioned that Dell is ready to spend «hundreds and hundreds of millions» on the promotional campaign.