1. The Russian beer manufacturer Efes Rus has worked with the branding agency Viewpoint to redesign labels and cans for Velkopopovecky Kozel’s non-filtered range. 2-D graphic design on the cans was printed by Rexam.
With 951 entries from over 50 countries, this year’s Pentawards competition, the only international one exclusively dedicated to packaging design, has been tough, experts say. We asked Graham Shearsby, Group Creative Director at Design Bridge, award-winning agency which has scooped 4 Pentawards this year, about the award’s retrospective, criteria and the trends, driving the UK package design industry today.
International brand design agency, Design Bridge, has received the special Agency of the Year Pentaward, as well as picking up three Silver awards for its designs for Marqués de Riscal, Kapiti and Sominex, and a Bronze award for Vitalis. The Agency of the Year honour is awarded to Design Bridge for having won the largest number of Pentawards in three consecutive years, placing it well ahead of its competitors.