Guinness — Diageo’s Flagship Beer

The Guinness beer was “born” in 1752 when Arthur Guinness inherited 100 pounds from his godfather, the Archbishop Price, and rented an unused brewery near Dublin for 100 pounds at once and 45 pounds per year for a period of 9 000 years and started a small business.

Continue reading →

Diageo Will Support 82nd Oscar Viewing Party to Benefit Elton John AIDS Foundation

Diageo Chateau & Estate Wines Company, a leading producer of premium wines, and a sponsor of the Elton John Aids Foundation, will provide Sterling Vineyards wines for the EJAF gala dinner and Academy Awards Viewing Party for the fourth consecutive year.

Continue reading →

Diageo Adds Smirnoff Vodka & Cola to Its Pre-mix Portfolio

Diageo Great Britain is introducing a new addition to its portfolio this March. The company is going to launch Smirnoff vodka and Cola in a premix can. The combination of vodka and Cola is one of the most favourite on-trade drinks in the UK, and so Diageo hopes that the 250ml cans will win the attention of the consumers.

Continue reading →

Guinness 250th Anniversary Glass

Guinness, one of the most popular beer brands on the global market, kicked off the celebration of its 250th anniversary last year. To commemorate this date the brand introduced its collectible anniversary glasses.

Continue reading →

Baileys Irish Cream Sponsors ‘Desperate Housewives’ in Britain

Diageo is stepping into a sacred zone of any woman – TV-series. Baileys Irish Cream liqueur becomes a sponsor of the new series of ‘Desperate Housewives’ in the UK. The beginning of the collaboration starts today, January 27, with the first episode and through June 2010.

Continue reading →

Diageo Introduces Johnnie Walker Double Black

Diageo Global Travel & Middle East have introduced a trial launch of a new addition to its Johnnie Walker Black Label line. The one litre bottles of recently released Johnnie Walker Double Black will available to purchase at the +15-20% price premium to Johnnie Walker Black Label at six leading international airport locations during the test months until the end of June 2010.

Continue reading →

Smirnoff’s Gong Rings Out Loud

The JWT agency from New York, USA, has created a new commercial for the Smirnoff brand. The “Gong” spot perfectly fits the season: an iceball, the vodka, hot partying. The creative group has already developed advertising videos for Smirnoff as well as for another alcohol drink Bailey’s (this was back in 2003). The idea of the new ad is really refreshing and inspiring, literally a cold shower.

Continue reading →

Guinness and Google Earth Go into Space

Guinness, the flagship brand of Diageo, has expanded its “Bring it to Life” campaign by introducing a virtual game, created in partnering with Google Earth. It gives the beer’s fans a great opportunity to create a world on a planet where no life exists yet.

Continue reading →

Vodka, Matryoshka, Smirnoff

If you like Russian style and vodka Smirnoff, the new edition from the brand it just what you might like. In the end of this year Smirnoff is introducing its Black Label product in a simple yet gorgeous design. Now the fine vodka filtered through tons of charcoal, so pure and desirable, is put into a case in the form of a Matryoshka doll.

Continue reading →

Begin typing your search above and press return to search. Press Esc to cancel.