Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.”  Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be captured online, packed-up in a crate and transformed into exciting event experiences. In an epic finale on November 27, the world will swap nights, with each country exchanging the best of their nightlife with that of another.

Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.

Captain Morgan, one of the leading products of Diageo, is inviting consumers of age to go to its Facebook page and add their names to the Hall of Fame. The alcohol brand encourages its fans to nominate themselves or their buddies in the contest hub for a chance to win an ultimate prize, a trip to Vegas for four as well as $6,000 of pocket money to make this experience really remarkable.