Diet Pepsi has commissioned interior designer Vern Yip, one of the faces of the HGTV home design channel, to develop a limited-edition design for the brand’s mini can. The new offering will be introduced as part of the Diet Pepsi’s ongoing “Love Every Sip” campaign, launched last year and fronted by actress Sofia Vergara.
Diet Pepsi celebrates Valentine’s Day with a new U.S. ad, titled “Come On,” created by TBWA/Chiat/Day and starring Sofia Vergara. In the spot the actress is sitting in a café and seems to be flirting with a handsome guy at the next table—as it turns out, she is snapping her eyes not at him, but at a can of Diet Coke, which is behind the guy. The humorous ad, which was launched ahead of the holiday, is a new spot in the series of ads within the “Love Every Sip” campaign, announced in late 2012.
Diet Pepsi is preparing a new advertising campaign, which is set to launch in early 2013 under the “Love Every Sip” tagline in the US. In addition, the brand has also quietly started to use a new artificial sweetener, ace-K (acesulfame potassium), to help the taste remain fresh and sweet for a longer time.
Diet Pepsi continues to celebrate its passion for fashion, and announces a new ‘chick’ initiative to be rolled out at Mercedes-Benz Fashion Week (February 9-16, NYC) in the coming days. The zero-calorie drink, which is one of the official sponsors of the event, will open its ‘Diet Pepsi Style Studio’ fashion show on February 9 at 8:00 p.m. in The Box at Lincoln Center, where it will unveil collections by four emerging fashion designers, who represent four different regions of the country and infuse their creations with a local spirit and touch. For this project, the brand teamed up with fashion commentator Simon Doonan, who curated the up-and-coming talents.
With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie drinks—yesterday, we announced the new round of Diet Coke’s campaign, and now another diet product comes up: Diet Pepsi is releasing a new spot featuring actress Sofia Vergara, who starred with English soccer legend David Beckham in the previous commercial of the brand last spring. The new advert will debut on the 69th annual Golden Globes awards show on January 15, 2012, and now fans of Diet Pepsi and Modern Family star can watch a teaser of the commercial. Watch the teaser of the new commercial on the brand’s Facebook page.
In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week, February 10-17. The new Diet Pepsi Skinny Can, available to consumers across the U.S. in March, will launch with a series of fashion events and celebrations, including an art installation and collaborations with acclaimed designers.