Nike in collaboration with Mindshare Russia have created a fun digital ‘running’ experience — a virtual finger race— to introduce new Lunarglide+ running shoes on the local market.
digital campaign
Hyundai Australia has launched an action-packed promotion to support the launch of the new sporty coupe, the Veloster SR Turbo. The auto brand tapped Australian champion boxer, Lauryn Eagle to front an online story titled “Sexy gets Angry”, which is to evolve based on consumer’s ideas. The key element of the promotion, developed by Innocean Worldwide, is a clip, which merges video and comics, to tell a story about a bold girl, who reacts to unexpected things which happen to her. The campaign also includes outdoor, print media and digital marketing elements, highlighting the bold attitude of both the car and athlete (by the way, she will be managing Twitter promotion herself).
Grolsch has introduced a new character in its advertising, police officer Journt, “the most notorious police officer in the Netherlands,” who never says a word. The Amsterdam beer brand has rolled out a new ‘silent’ campaign in the UK on its official page at www.grolsch.com.uk and invited the audience to get involved into the activity for a chance to get four pack of Grolsch beer.
Brands take every opportunity to celebrate its connection with consumers, from their anniversaries to expanding friends list on social media channels. Lynx (AXE) has released a hilarious video “The one millionth Lynx Effect” to celebrate the fact that it has reached 1 million fans on Facebook as well as posted a series of fine themed visuals, informing that “1 million fans=337blue whales” and that “Lynx 1 million is five times higher than space station.”