Facebook urges its community to donate something much more personal than clothing and more valuable than money. The number one social network has teamed up with Donate Life America to launch a large-scale initiative, which is calling users to support the national organization by sharing that they are registered organ, eye and tissue donors and can help save lives of people in hospitals across the country. The new life-saving commitment was announced yesterday, May 1, by Facebook founder Mark Zuckerberg in the exclusive interview on ABC’s ‘Good Morning America’—he also was among the first to join the online philanthropic movement.
digital campaign
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.
Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD, the brand’s branch which is focused on customization and adjusting to consumers’ preferences. The new digital Flash platform, developed by Wieden+Kennedy Tokyo, invites fans to give their faces a workout and (with the help of the web camera) put them next to Nike ID’s sneakers, which can easily mimic the facial expressions thanks to their flexible soles.
L’Oréal USA is proud to announce the L’Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L’Oréal Women in Digital will promote the design of new and innovative technologies that will address the needs of the beauty industry with technology created by women and for women.
There are no bad experiences since we always can leverage the lessons that life provides us to avoid mistakes in the future. Growing violent extremism is one of the scariest phenomena of today’s society and this became the theme of the Against Violent Extremism (AVE) new digital project, brought by Google Ideas, the Institute for Strategic Dialogue (ISD), the Gen Next Foundation and Rehabstudio. The idea behind the platform, which was seeded and launched by Google Ideas at the 2011 Summit Against Violent Extremism in Dublin, is to connect former extremists (‘formers’) and survivors, who will be sharing their theme-related experiences to help youth at risk to avoid joining extremist gangs and organizations. The new digital hub seems like a Facebook for extremists, but in fact works rather as a preventive tool, which teaches kids teh truth and urges youngsters think hard before they take the wrong turn.
When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn more about nutrition through the new interactive programme ‘Toque d’Or NHW,’ which is available for the United Kingdom and Ireland aspiring professionals.
Schick Intuition brand discovered from the ‘2012 Simplicity Survey,’ created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women’s lives easier with the launch of The Simplicity Project program that will last now until the end of summer. Consumers can go online at www.Facebook.com/schickintuition to receive simplicity tips & tools, savings and more.
The long-awaited could platform Google Drive has been finally launched. Now, Google users can store up to 5 GB of data online totally free of charge and can get even five times more by paying a modest price (or receive even more space for more money). The new storage space allows users to upload data in various formats (PDF, images, Google Docs, video files and many more), get instant access to their ‘treasure box’ whenever they need it and also share the data with friends and open documents, spreadsheets, presentations, etc. to colleagues when collaborating on a project. People who view the files can edit or leave a comment on the shared item, and the user can reply to them as well.