BMW has revealed the first five international artists signed for the BMW Tate Live: Performance Room. The art program announced last year will encompass live online performances reaching international audiences around the world.
digital campaign
Miracle Whip, which has launched a bunch of promotions revolving around love and hate to the product (as it turns out, the salad dressing spread can even ruin families or, on the contrary, make them stronger), continues to explore people’s attitudes to the edgy and controversial product. For the new storytelling campaign, developed by mcgarrybowen (the advertising agency behind the previous push), Miracle Whip is traveling in time, to the 17th century, and asking the key question, ‘You hate Miracle Whip, but have you tried it yet?’—the idea is that some people believe the product is disgusting, but it’s just because they’ve never tasted it.
First people, then brands—Facebook is going to make the Timeline format, which was launched for individuals on the social network in 2011, available for companies. The new option for creating a picture-heavy and collage-like impressive profile was first launched in September for users from select countries and soon rolled out worldwide, but not for brands (as we remember, Google+ opened only for people in the beginning too, and invited brands only after several month following the official launch of the network).
YouTube offers its global audience a unique opportunity to see the large-scale events live even if they can’t be there in person. Last year, the video-sharing website invited people from all over the globe to see the royal wedding ceremony straight from Westminster Abbey and watch the ritual of the Hajj on November 5 in Mecca to name but a few. The service is going to bring every major occasion online for those who can’t be there. Now, YouTube is streaming fashion shows live from the runaway of Mercedes-Benz Fashion Week (February 9-16), and is going to make this winter hot by showing its audience what will be going on at Brazil’s Carnival from February 16 to 21.
Google+ is gaining momentum as an online destination for photographers from all around the globe. In November 2011, the network encouraged student photographers to share their stills with public for a chance to get their photos on a public display in an offline gallery. This prize is for younger generation, which may need some encouragement and support to step out—but some photographers on Google+ didn’t wait for any calls and developed their own collaborative project, a book titled ‘Plus One Collection’ under Google+ name. The new product is celebrating the art of photograpy, provides an opportunity to see photos in print (in our digital era, this becomes a rare thing) and offers a nice contribution to a philatrophic community.
Get Married, Get a Car: Renault Offers Women an Opportunity to Make a Unique Proposal on February 29
Want to kill two birds with one stone, get a husband and a new car at one time? Building on the old tradition which allows women propose to their men on February 29 with no fear of being judged, Renault and Yahoo! are offering ladies in the UK an opportunity to finally make it and ask their boyfriends to be their husbands, but do it with a modern twist. The auto brand is calling female users to submit their ideas on how they would like to propose—Renault will give the winner a new auto and film the moment and post the video on the Yahoo! homepage. Happiness should be shared.