The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners from over 4800 entries. Germany took home the most awards (103 trophies), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
digital campaign
LIDA, the direct and digital marketing specialist, has re-launched the flagship IKEA FAMILY loyalty welcome programme in the UK and Ireland, following its appointment in September 2010. The new welcome programme uses segmentated communications for the first time, to increase customer loyalty and improve the overall customer journey.
Dolce&Gabbana’s campaigns are always extremely sensual and hot, and the promotion for the brand’s new jewelry collection is nothing different. Unlike Cartier’s tender and romantic shorts released recently to promote engagement rings in the iconic red box, the Italian fashion brand has released a video, which is soaked in Italian passion.
Yahoo and Toyota have rolled out a new interactive ad format for Toyota Prius, called the ‘living ad.’ The new format of the ads designed to provide iPad users with an immersive experience of the new Prius range. The ads include photography and sequenced videos that use the device’s accelerometer and large canvas and due to it appear to be moving. This campaign follows the successful ‘Prius Goes Plural’ campaign.
Old Spice believes that having a deodorant with a great smell is not enough to start using it—sometimes, it simply gets lost in a bathroom or a suitcase or its packaging is so slippery that you just can’t grab it. So, the brand is launching a new accessory, the Bear Deodorant Protector, which will help men always have their Old Spice ready to hand—starting today, November 23, the new offering is available for just $19.99. The new item looks so meaningless, that it seems to be just a joke. But no, “this product is real and is available for purchase” from Facebook, says the promotional video, which plays up the retro vibe. And when you don’t use your antiperspirant in the new case, you can just look at the bear “as long as you want until you need more deodorant.”