Alfa Romeo is preparing not only to break records with its new campaign for the range topping MiTo Quadrifoglio Verde but burst them, as they take the ultra-sporty hatchback to the track.
digital campaign
The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old Spice’s hilarious promotion ‘The man your man could smell like’. But this theme is still not exhausted (and doesn’t seem to be in the coming centuries). In its latest multiplatform ‘Yes you can’ campaign, developed by Dare, Diageo GB alo uses it, promoting the Premix range by demonstrating how fun it is to mix things up—at least the protagonist, wearing long hair and mustaches, and his friends can multitask easily.
Starbucks is officially kicking off its Christmas campaign by introducing the whole pack of festive offerings. Last week, the brand introduced its Cup Magic application, encouraging consumers in the U.S and Canada to animate the characters on Starbucks Christmas cups by pointing mobile devices on them. Now, the brand has launched the dedicated mini website merry.starbucks.com to help its consumers “make the season merrier with the ones they love”—in the online hub, one can learn more about the company’s winter offerings, get the link to the AR application for iPhone and iPad (it will be also available Android-powered devices soon), create an e-card and send it to family and friends via e-mail or Facebook.
Mercedes-Benz, an automaker that celebrates its 125 anniversary this year, has launched a new ad campaign in the United Kingdom. The four-week campaign created by Abbot Mead Vickers BBDO is aiming to reach youth audience. It features a fictional character called Marie who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Google Maps’ Streetview.