Polar bears have been Coca-Cola’s for almost a century, and now they really need the brand to help save the endangered animals from extinction. The iconic brand has teamed up with WWF, its longstanding partner in nature focused activities, to launch the new campaign dubbed Arctic Home, encouraging people across the USA to contribute to the polar bear conservation effort during winter season. The brand is making the initial donation of $2 million to WWF, hoping to raise up to $1 million through consumer texting donations. To spread the message across the nation, the brand is changing its visual identity—for the period of the campaign, which is running from November 2011 till March 2012, the iconic red cans will become white with the red ‘Coca-Cola’ inscription and polar bears (a mother bear and her two cubs), and other drinks from the company’s portfolio will get white caps.
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Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.
Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe. The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.
Coke Zero is kicking off a new global campaign to support the launch of the long-awaited fourth installation of the Mission Impossible franchise, just like it did two years ago promoting Avatar and in 2010 supporting Thron: Legacy release. The new movie ‘Mission: Impossible—Ghost Protocol’ will premier in nearly two months, in December, but the bubble drinks’ promotion, which includes TV spots, in cinema advertising, product packaging and digital activation, will be rolling our across the world over a few weeks.
Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.