Those eager to learn more about whisky and enhance their tasting experience of single malt, are welcome to enroll in Balvenie Whisky Academy. The scotch whisky brand is proud to present an online course consisting of 35 movies on the tasting secrets and the science behind whisky production.
digital campaign
Toyota Prius, a record-breaking hybrid car from the leading car manufacturer, is determined to set about 200 records in just 2 10-hour days. This interactive and fantastic event will take place on March 30 and 31, 2011 and will be available online at www.toyotapriusprojects.com for two 10-hour record-setting webcasts.
Coca-Cola concluded probably the largest experiment in the brand’s music history—its 24-hour live session with Maroon5, during which the band were writing and recording a new song. Throughout the unique event, which was steaming live online, the band’s and the brand’s fans from all around the globe were supporting the guys in the studio by tweeting with hashtag #WithMaroon5 (the messages popped up on the interactive wall in the studio).
Starbucks introduced the newest additions to the Starbucks Digital Network, in partnership with Yahoo!—The Economist, ESPN Insider Rumor Central, Marvel Digital Comics and Mediabistro are now in. Building on the October 2010 launch, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events.
Yesterday, March 22, the planet celebrated World Water Day, and it was a great opportunity for the jeans brand Levi’s to remind consumers about its commitment to save water and engage them in a new online activity, which raises awareness about the vital drinking water issues. The new interactive WaterTank game, launched on Facebook, encourages users to ‘unlock’ clean water by taking up various challenges ranging from tweeting to answering related questions. The key element of the interactive project is Levi’s Water<Less jeans, a collection of denim made by using less water during the finishing process, which was launched in January 2011 and is helping to save millions of liters of water.
What is success? Nokia teamed up with Wieden + Kennedy Amsterdam to answer this tricky question in its latest global campaign, promoting smartphone E7. The brand is encouraging consumers to look at their life from a new point of view and decide what real success means to them—is it just about money they make or something really priceless, like friendship, happiness and those little sunny moments of life. The global multiplatform campaign revolving around tagline ‘Success is what you make it’ includes digital promotion, prints and 15-, 30-, 45- and 60-second TV-commercials, which feature a variety of E7 users from all around the globe.
Pepsi is celebrating up-and-coming artists by launching a new system that rates their popularity based on social media buzz around them. The iconic soda brand launched The Pepsi Music Index, a live ranking engine which analyses people’s real-time opinions on the performers and presents ‘the feedback’ in a clear ranking. The new system is very similar to the MTV Music Meter launched in mid-December 2010, which also builds a chart of the most popular emerging performers based on real-time discussions about them in the digital world.